Why Good Ideas Die Quietly and Bad Ideas Go Viral
A new book, “Antimemetics: Why Some Ideas Resist Spreading,” argues that notions get taken up not because of their virtue but because of their catchiness.
Animated illustration for The New Yorker.
A new book, “Antimemetics: Why Some Ideas Resist Spreading,” argues that notions get taken up not because of their virtue but because of their catchiness.
Animated illustration for The New Yorker.
Year: 2025
AD: Aurora Colon
AD: Aurora Colon
